Boston Metro Marketing

Social Media Marketing for Small Business

10 Things to Remember When Planning a Professional Event

10 Things to Remember When Planning a Professional Event.

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5 social media skills millennials lack Share icons by Ryan Holmes @FortuneMagazine March 28, 2014

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How to Use Facebook to Drive Traffic to Your Website & Get Customers

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Use Facebook to drive website traffic

Do you run a business?

Then you probably have one question about Facebook:

How can I use Facebook to get more customers?

What you really mean is:

“How can I use Facebook to drive traffic to my website… so I can turn them into customers?

My answer:

First chum the waters. Then add baited hooks.

To understand what I mean, check out the infographic below — and then read the article below that.

In a nutshell, it’s all about getting clicks!

How to Use Facebook to Drive Traffic to Your Website & Get Customers

How to use Facebook to drive traffic to your website and get more customers

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alt=”Fishing for Customers on Facebook” /></a></p>


The main takeaway of this infographic is pretty simple:

If you have a business page on Facebook, then you need to be posting engaging content. You need to be posting those funny photos, those funny memes, those enticing questions & fill-in-the-blanks.

You need to be chumming the waters!


Because it gets your fans clicking! It gets them clicking “Like”, clicking to make comments, clicking to view photos, etc.

And every time a fan clicks on one of your posts, they send a signal to Facebook.

They say:

Hey Facebook, I’m interested in this content!… I’m interested in the page that posted this content. So PLEASE SHOW ME MORE!

The result is Facebook does exactly that. Facebook shows more of your posts to that fan.

And then — if you’re a savvy business, you include plenty of links back to your website in those posts.

You to drop in the baited hooks!

Because let’s be honest here.  We’re not on Facebook for the mere pleasures of idle conversation.

As businesses, we’re on Facebook to make more money, to get more customers & to grow our enterprise.

- See more at:

Fishing for Customers on Facebook

So You Found a New Customer, Now What? Get the Customer Bounce Back with these 10 Marketing Ideas

So You Found a New Customer, Now What? Get the Customer Bounce Back with these 10 Marketing Ideas.

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Facebook Rolls Out Graph Search |

Building Your Online Presence
Facebook Rolls Out Graph Search
Catherine Clifford
BY Catherine Clifford | July 8th|

Facebook is adding a dose of Google to its repertoire.

The Menlo Park, Calif.-based social media giant says its personalized search function “Graph Search” will become available to all Facebook users in the U.S. who have the English version in the next few weeks, according to a statement released today. Your search box will be automatically updated, Facebook says.

A beta version of Graph Search was released in January. The internal search function mines photos and comments to find recommendations on what to eat, where to shop or what to buy based on what your friends like.

Facebook users individually determine the content that can be searched with their privacy settings. If you set a photo as viewable only to you, then it will not come up in a search. If you set a photo as viewable to your friends, then it will come up in searches that your friends conduct. Meanwhile, if you allow a photo to be viewable by everybody, then it will come up in all searches.

Reviews on the Facebook Graph Search have so far been mixed. Some social media experts say it holds promise for business owners because it will allow them to advertise next to search results. Others say the initial versions have a clunky user experience.

Facebook says over the past few months it has taken the feedback it received from tens of millions of people and made the search tool faster, improved the ability of the function to understand queries and made the interface easier to see and use. “This is just the beginning,” says Facebook in its announcement.

Read more:
Facebook Rolls Out Graph Search |

via Facebook Rolls Out Graph Search |

September is Apple Month!

September has been declared Apple Month by Governor Deval Patrick and the state legislature. September sis also the month that Apple is expected to launch the iPhone so to honor both the apple and Apple we have compiled some Fun Facts you may not know about apples and Apple Inc!

via September is Apple Month!.

Live Plan

What will your business do with a $10,000 Boost from LivePlan?LivePlan is a fantastic tool and I love using it. I have written business plans in Word and there is no comparison. It really simplifies the planning process and allows one to focus on content instead of formatting. It puts the focus on planning the business instead of planning the plan.”

Email Marketing Is Not Enough Says Gail Goodman Constant Contact: Engagement Marketing

Email Marketing Is Not Enough Says Gail Goodman Constant Contact: Engagement Marketing.

July 9, 2012 By Ramon Ray avatar

Most every small business has an email newsletter of some type. Maybe not your average laundromat but just about everyone else has some sort of email newsletter. Constant Contact has the lion’s share of email newsletter customers. Gail Goodman, founder of Constant Contact recently released a book, “Engagement Marketing: How Small Business Wins In A Social Connected World” that screams loud and clear that email marketing alone is simply not enough.

Her book walks you through a cycle, Engagement Marketing that consists of new prospects, wow experience, entice to stay in touch, engage and social word of mouth.

Gail says that engagement marketing allows you to encourage your customers to engage and interact with you as if you are neighbors chatting across the back fence. Another premise of engagement marketing is that if you are OUT OF SITE (not connecting with your customers) then you are most likely out of their mind – and they’re buying from the competition.

What I like about “Engagement Marketing” is that it’s not a high and might academic tome of impracticality. No – it’s a book that gives PRACTICAL guidance to every small business owner into how they can keep their customers returning again and again and again for more.

Social media is “nice” but most of us are just sending a Tweet and we think that’s good enough – it takes so much more and Gail’s book shows you how to do more.

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