In a recent study, Pew Research partnered with Facebook and discovered a major phenomenon: the typical Facebook user receives more comments, messages, and “likes” than they give out. Why is this?
You just have to love the photography.
National Geographic’s Instagram account, @natgeo, is officially the top non-celebrity account on social media and the only media brand among the 20 most popular Instagram accounts. Recently surpassing 17 million followers and 1 billion likes, National Geographic’s account has followers in every country in the world, with over 70 percent from outside the United States. Additionally, more than 75 percent of National Geographic’s followers are millennials.
“The @natgeo account represents the best of Instagram, with images that instantly transport you to some of the most unique and remote places in the world. With its team of photographers, National Geographic has embraced the storytelling possibilities of Instagram and built an enormous following with a diverse, new generation of people who can explore the world through its imagery.” – Amanda Kelso, director of community at Instagram.
“One of the keys to our success on…
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Welcome back to the second week of our 5-part series on how to rebrand your business. Each week we will cover a unique and important aspect of the rebranding process. Be sure and catch up on the previous weeks’ posts if you’re just joining us! And now for this week’s critical question…
Who are my customers?
When you first start a business, you have to take an educated guess as to who is most likely to be your core customer base. But after several years in business, your sales may suggest that who you’re targeting is not who is actually buying. It’s important to monitor this data and regularly evaluate whether your current brand is still appealing to your target market.
If you should find, for example, that your brand is designed to appeal to men, but most of your sales are to women, this is one indicator that rebranding…
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The selfish truth about word of mouth (why referrals don’t happen)
Of course you will be eagerly and often referring your friends and neighbors to your dentist, insurance broker, lawn mowing guy and that book you just read.
Actually, not so much.
But I thought you liked it?
You are joining us at the perfect time! We’re just beginning a 5-part series on how to rebrand your business. Whether rebranding is the right answer for your business or not, this is a smart question to ask yourself every so often to ensure you’re managing a healthy brand and taking advantage of every opportunity to improve your business’s image. Let’s get started by asking the most critical question…
Do I need to rebrand?
The answer to this question isn’t always yes. For as many rebranding success stories you’ll find, you can also compare them against the many rebranding fails (take a look at these). Rebranding requires a lot of work and can be a risky move. When you think your business is in need of a complete branding overhaul, carefully weigh the pros against the cons.
People often forget that true branding is not just your logo…
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These days the Internet has become a pretty competitive place.
Especially now, the word is out that social media networks are a great way for businesses to promote their content and newsfeeds are flooded with articles, blogs and photos that no one really wants to read.
So what on earth are internet marketers and website developers supposed to do to get people’s attention? Well, in fact getting more web traffic is not an absolutely hopeless endeavor. Here are the top seven things you can do to inspire web users to click over to your website.
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Proven by many. It always makes you feel good to contribute to a good cause.
Love your page. Great Advice