How to Rebrand Your Business: Part 1

Boston Metro Marketing:

Great series.

Originally posted on Bennis Public Relations Inc:

You are joining us at the perfect time! We’re just beginning a 5-part series on how to rebrand your business. Whether rebranding is the right answer for your business or not, this is a smart question to ask yourself every so often to ensure you’re managing a healthy brand and taking advantage of every opportunity to improve your business’s image. Let’s get started by asking the most critical question…

Do I need to rebrand?

do i need to rebrand

The answer to this question isn’t always yes. For as many rebranding success stories you’ll find, you can also compare them against the many rebranding fails (take a look at these). Rebranding requires a lot of work and can be a risky move. When you think your business is in need of a complete branding overhaul, carefully weigh the pros against the cons.

People often forget that true branding is not just your logo…

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7 Ways to Radically Increase Your Website Traffic

Originally posted on IT News Today:

iNexxus Digital Marketing Branding AgencyThese days the Internet has become a pretty competitive place.

Especially now, the word is out that social media networks are a great way for businesses to promote their content and newsfeeds are flooded with articles, blogs and photos that no one really wants to read.

So what on earth are internet marketers and website developers supposed to do to get people’s attention? Well, in fact getting more web traffic is not an absolutely hopeless endeavor. Here are the top seven things you can do to inspire web users to click over to your website.

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Marketing Strategy: Turn a Good Cause Into a Competitive Advantage

Boston Metro Marketing:

Proven by many. It always makes you feel good to contribute to  a good cause.

Originally posted on 365 Days of Marketing:

The key to gaining an advantage over your competitors could be as simple as adopting a good cause.

marketing strategies for growing a business through cause marketingWhen it comes to ROI on corporate social responsibility, the stats are overwhelming.  A recent survey reveals that just about every type of business would benefit – big time – when it comes to improving marketing ROI if they simply support a good cause. 

A 2013 Cone Communications / Echo Global CSR Study says that consumers want to reward businesses when they make positive contributions to society, saying, that “when companies engage in corporate social responsibility” (or CSR):

  • 95% have a more positive (brand) image of the company
  • 94% are more likely to trust the company
  • 93% would be more loyal to the company
  • 91% would switch brands to one associated with a good cause
  • 87% say CSR is a consideration when deciding where to shop
  • 85% say CSR influences what services…

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5 Resources to Inspire Your Valentine’s Day Marketing Campaigns

Boston Metro Marketing:

Love your page. Great Advice

Originally posted on 365 Days of Marketing:

Marketers and graphic designers everywhere are putting the finishing touches on their Valentine’s Day marketing campaigns. Here are five resources that can help. 

valentines day marketing resources

From love-inspired design to graphics and fonts, the Valentine’s Day marketing ideas your business puts into action in the weeks ahead could help boost revenues – that is – it can help boost revenues if you do what it takes to get the attention of your target audiences, woo them and win their business.

Marketers must switch gears and get Valentine’s Day marketing campaigns moving just as the busy holiday season winds to a close, and there’s only a few weeks to go. Why work so hard on such a short campaign?

Love is serious business; after all, more than 50 percent of women say they would end a relationship if they didn’t receive a Valentine’s Day gift (  For the 62 percent of consumers…

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3 Marketing Ideas for Estheticians that Want to Succeed in 2015 – It’s All In Here!

Originally posted on | Salon and Spa Marketing Ideas and Inspiration:

marketing ideas for estheticiansMost estheticians need to think like business owners, especially when it comes to marketing. The 2015 Marketing Calendar for Independent Beauty Pros is an ideal tool for estheticians, and can provide the inspiration for marketing ideas that can help fill the books. Here’s why.

Estheticians that work more or less independently within a salon, work on their own as an independent beauty professional or even work within a commissioned salon all have one thing in common: They need marketing ideas that can help them build a client base, engender client loyalty and promote word of mouth and referrals among their followers.

The 2015 Marketing Calendar for Beauty Professionals is the esthetician marketing guide that can make that happen! In it, you will find:

  • A marketing plan laid out for you on paper with ideas for every day of the year
  • Marketing guidance and content ideas that will help attract local…

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FREE “Email List Building” guide

More names on your email list mean more results for your bottom line. That’s why we created a free guide full of proven list-building tips and strategies that show you how to:

  • Collect email addresses in person
  • Utilize social media to grow your list
  • Use enhanced tools like “Text-to-Join”
  • And more

Get the guide & start adding names fast.

Sign up for a FREE 60-Day Trial and put the
Constant Contact Toolkit to work for your bottom line.
Peggy Harrison
Boston Metro Marketing
Harrison Social Media

© Constant Contact, Inc. 1996-2014.

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New Themes: Cubic and Wilson

Boston Metro Marketing:

Nice. Thanks

Originally posted on News:

It’s Theme Thursday and today I’m happy to present two new free themes: Cubic and Wilson.


Cubic: Homepage

Designed by’s own Thomas Guillot, Cubic is a clean, simple, and responsive theme.

Cubic: Responsive Design

With its single-column, grid-based design crafted around large featured images, Cubic is the perfect fit for photobloggers.

Read more about Cubic in the Theme Showcase, or activate it on your blog by going to Appearance → Themes.


Wilson Blog page

Designed by Anders Norén, Wilson is minimal yet bold. It’s a clean and simple theme for personal sites and blogs — make it your own with a site logo. Use post formats to highlight your content, add a custom menu, or take advantage of three widget areas.

Read more about Wilson in the Theme Showcase, or activate it on your blog by going to Appearance → Themes.

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Peggy Harrison – Boston Metro Marketing Named a Constant Contact Certified Solution Provider New England marketing expert to help small businesses and nonprofits achieve meaningful marketing results

BOSTON, MA — August 12, 2014 – Peggy Harrison, Social Media and Email Marketing Expert of Boston Metro Marketing, has been named a Certified Solution Provider by Constant Contact®, Inc.;  the trusted marketing advisor to more than 600,000 small organizations worldwide.

As a Certified Solution Provider, Peggy Harrison has completed the Constant Contact Certification Program, which provides training on the Constant Contact Toolkit™, marketing best practices, and business development. This training imparts industry-leading know-how on marketing and services to create meaningful results for program participants and the clients that they serve.
Boston Metro Marketing – Sensible Email Marketing Services
We provide you with practical and easy Email Marketing Solutions for your business. Our Social Media Consultants enjoy helping small business owners build their brand and connect with customers. We are happy to work with Constant Contact, the top email and social media marketing companies in the world.
 “Our Solution Providers are an incredibly valuable asset to small organizations—they’re the agencies, consultants, designers, and developers who we trust to provide hands-on assistance to small businesses and nonprofits. The certification program gives our most-engaged Solution Providers access to the education that keeps them on the leading edge of marketing best practices. Small organizations can be confident that when they’re working with a Certified Solution Provider, they’re getting quality expertise that will drive the success of their business,” said Arthur Steinert, vice president and general manager, channel partner sales and marketing, Constant Contact. “By becoming a Certified Solution Provider, Peggy Harrison has shown true commitment to understanding and implementing best practices in online marketing—and delivering measurable results for the clients that seek the services of  Boston Metro Marketing.”

About Constant Contact, Inc. Constant Contact helps small businesses do more business with great emailing and marketing tools.  We have been revolutionizing the success formula for small businesses, nonprofits, and associations since 1998 and today work with more than 600,000 customers worldwide.  The company offers the only all-in-one online marketing platform that helps small businesses drive repeat business and find new customers. It features multi-channel marketing campaigns (newsletters/announcements, offers/promotions, online listings, events/registration, and feedback) combined with shared content, contacts, and reporting; free award-winning coaching and product support; integrations with critical business tools – all from a single login.  The company’s extensive network of educators, consultants/resellers, technology providers, franchises, and national associations offer further support to help small organizations succeed and grow. Through its Innovation Loft, Constant Contact is fueling the next generation of small business technology.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names, and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

Media Contact:
Boston Metro Marketing